Unboxing the New Square Packaging
Highlights:
- Light and best looking package around
- Direct messaging for all users (3 Step process)
- Functional Design of packaging (no extra tabs or material waste)
- Received in ~2 weeks
- Processing payments in ~5 minutes
Lowlights:
- Envelope a little damaged
- Envelope at first glance for iPhone users (Android users correct me if you received something different)
Benefits:
UX: User friendly across the board, mom’s, dad’s, SMB’s, enterprise. You open, you read a 3 step process, you plug and you collect payment!
One thing that did cross my mind was if I was an android user and an SMB would I get past the massive iPhone nods. One possible way to remove a layer of friction is during the signup phase (phase before I received my Square) if Square could map the handset field to the user and tie it out to the package, ie If I signed up for an android device I see an android device on the package.
Biz: Overall the experience was faster and less complicated. Of course you have to imagine reduction in shipping costs with the weight decrease too. Square rocks.
