Dax Brady Sheehan

- Digital Marketing At Scale, Software & Apps

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Developing Mindful Leaders

Organizations invest billions annually on a success curriculum known as “leadership development,” which ends up leaving so much on the table. Training and development programs almost universally…

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Unboxing the New Square Packaging

Highlights:

  • Light and best looking package around
  • Direct messaging for all users (3 Step process)
  • Functional Design of packaging (no extra tabs or material waste)
  • Received in ~2 weeks
  • Processing payments in ~5 minutes

Lowlights:

  • Envelope a little damaged
  • Envelope at first glance for iPhone users (Android users correct me if you received something different)

Benefits:

UX: User friendly across the board, mom’s, dad’s, SMB’s, enterprise. You open, you read a 3 step process, you plug and you collect payment!

One thing that did cross my mind was if I was an android user and an SMB would I get past the massive iPhone nods. One possible way to remove a layer of friction is during the signup phase (phase before I received my Square) if Square could map the handset field to the user and tie it out to the package, ie If I signed up for an android device I see an android device on the package.

Biz: Overall the experience was faster and less complicated. Of course you have to imagine reduction in shipping costs with the weight decrease too. Square rocks.